Overview
Rooted in the beautiful Driftless Region of southeastern Minnesota, the Winona Outdoor Collaborative hopes to connect individuals of diverse backgrounds through nature-based recreation.
Duration
3 Weeks
Deliverables
Responsive logo design
What was there.
Rough edges lacked a modern feel.
Sun icon lacked a reflection of place.
Logo and wordmark lacked responsiveness.
Design Goals
Include brand pillars of integrity, inclusivity, collaboration, and conservation.
Must evoke a sense of approachable adventure.
Pay homage to the non-profit’s home city by embodying its iconic Sugar Loaf Rock.
