Post The Wall: An Interactive Installation
Concept
It’s final week and you are at wits end. After studying for 6 hours you leave the library not sure how much more of this you can take. Everyone else seems to be doing great and you feel alone until you spot a 40 ft. tall projection with a message of hope.
How
API connected projections gather both Twitter and Instagram posts containing #together4finals . This feed was moderated and pre-populated to ensure installation quality.
Role
Project Manager, Technical Lead, Graphic Designer
Duration
8 Weeks, Campaign live for 2 Weeks
Awards
2018 Creative Digital Media Capstone Award
67% of college students suffer from anxiety or depression but never seek help.
How might we create a campaign that lets students know they are not alone?
Build Up
Staff and Faculty
Professors helped get the word out to students across departments. Many involved the discussion of mental health into their curriculum.
Campus Clubs
Student clubs encouraged their members to participate in the campaign.
University Ties
Leveraging the credibility and wide reach of established university marketing channels I was able to reach a larger demographic.
Final Installation
Response
Participation Level
Non-organic faculty posts played a larger role than desired. The University however loved the campaign and hopes to continue the event yearly.
The Little Things
Watching people leave the library and see the installation was incredibly rewarding. Just making one person happier would have been a win.
Awards
In recognition of this campaign I was given the 2018 WSU Creative Digital Media Capstone Award.